1. Introduction‍ ‍

Alto Matchmaking takes your privacy very seriously and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your personal information in compliance with the General Data Protection Regulation (GDPR) and German Federal Data Protection Act (Bundesdatenschutzgesetz, BDSG).

This Privacy Policy explains how Alto Matchmaking collects, uses, stores, and protects your personal data when you use our website or services. If you have any questions, please contact us at privacy@altomatchmaking.com.

Some information you choose to provide for matchmaking purposes may reveal special-category data under Article 9 GDPR, such as information concerning racial or ethnic origin, religious or philosophical beliefs, health, or sexual orientation. Where required, Alto Matchmaking processes such information on the basis of your explicit consent and only for the stated matchmaking purposes.

2. Name and Contact of the Responsible Entity

The responsible party within the meaning of the GDPR and other national data protection laws of the EU member states is:

Alto Matchmaking

Bundesallee 187

10717 Berlin

www.altomatchmaking.com

If you have any questions about this Privacy Policy, you can contact us at privacy@altomatchmaking.com.

3. Data Protection Overview

Which personal data do we collect?

We collect the following data when you visit our website, apply for matchmaking, and/or join our singles network:

• Personal & contact information (name, email, phone, age, gender, location)

• Matchmaking preferences (relationship goals, partner preferences, lifestyle choices)

• Service-related data (Information provided for matchmaking, coaching, or event participation)

• Matchmaking profile data, which may be stored in our matchmaking CRM and/or other secure business systems

• Payment information (for paid services)

• Technical data (IP address, browser type, access times, referring website)

• Marketing preferences (newsletter subscriptions, event participation)

4. How We Use Your Data

We process your personal data for the following purposes:

- To provide our matchmaking, coaching, and profile makeover services
- To create and manage matchmaking profiles
- To facilitate introductions and manage matchmaking selections
- To process event registrations and ticket purchases
- To send newsletters and marketing communications (only with consent)
- To improve our website and user experience
- To fulfill legal obligations (e.g., tax and financial regulations)

5. Use of Matchmaking Profiles and CRM System

We manage matchmaking profiles and related information using secure business systems. Where appropriate, profiles may be stored in our third-party CRM system SmartMatchApp, provided by SmartMatch Systems Inc., 4388 R. Saint-Denis, suite 200, Montreal, H2J 2L1, QC, Canada. In some circumstances, including while onboarding or assessing a potential introduction, information may instead be processed through Alto Matchmaking’s other secure business systems, including Google Workspace.

Who has access to your profile?

Your profile is stored privately and only accessible to our matchmaking team. We may internally review profiles to suggest potential matches. Your profile will never be publicly visible or shared without your consent.

Legal basis for CRM data processing:

• Art. 6(1)(b) GDPR – Performance of a contract (matchmaking service)

• Art. 6(1)(a) GDPR - Consent (creation of your profile)

• Art. 9(2)(a) GDPR - Explicit consent (for processing special-category data such as relationship information)

International data transfer

Where personal data is transferred outside of the European Economic Area, Alto Matchmaking ensures that an applicable transfer mechanism under Chapter V GDPR is in place before such data is transferred.

Data retention

We store personal data only as long as necessary for the purposes for which it was collected or as required by applicable law.

1. Client data

   Personal information relating to clients (including contact details, correspondence, and payment information) is retained for the duration of the client relationship and thereafter for as long as required under statutory retention periods. In Germany, commercial and tax laws require certain records to be retained for up to ten years following the end of the fiscal year in which the transaction occurred. After these periods expire, data is securely deleted or anonymised.

2. Network member profiles

   Free profiles created for matchmaking purposes remain active in our network until the individual requests deletion. To ensure ongoing consent and data accuracy, Alto Matchmaking contacts each active member at least once per year to confirm whether they wish to keep their profile active. If we do not receive confirmation within a reasonable period, the profile is temporarily deactivated and may be permanently deleted in accordance with Section 7 of this Privacy Policy.

General Rule

Once data is no longer required for contractual, legal, or consent-based purposes, it is deleted or anonymised using secure technical measures.

Your Rights:

• You may request access to your profile at any time.

• You may request deletion of your profile by contacting privacy@altomatchmaking.com.

6. Legal Basis for Processing (Article 6 GDPR)

We process your data based on the following legal grounds:

• Art. 6(1)(a) GDPR – Consent (for matchmaking, CRM profile creation, and marketing activities)

• Art. 6(1)(b) GDPR – Contractual necessity (for fulfilling matchmaking agreements and processing payments)

• Art. 6(1)(c) GDPR – Legal obligation (for compliance with bookkeeping, tax, and commercial record-keeping laws)

• Art. 6(1)(f) GDPR – Legitimate interest (for maintaining website security, improving services, and ensuring efficient business operations)

• Art. 9(2)(a) GDPR - Explicit consent (for processing special-category data [e.g. relationship history, lifestyle information] necessary to perform matchmaking).

7. Data Retention

We retain personal data only for as long as it is necessary to fulfil the purposes described in this Privacy Policy or as required by applicable law.

Client information and contractual records are kept for the duration of the client relationship and, where required by German commercial and tax law, for up to 10 years after the end of the relevant fiscal year.

Matchmaking profiles are retained in accordance with the retention terms described in Section 5 of this Privacy Policy.

When data is no longer needed for contractual, legal, or consent-based purposes, it is securely deleted or anonymised.

8. Your Rights as a Data Subject

Under GDPR, you have the following rights:
- Right of access (Art. 15 GDPR): to request information about your stored data
- Right of rectification (Art. 16 GDPR): to correct inaccurate or incomplete data
- Right to erasure (Art. 17 GDPR): to request deletion of your data
- Right to restriction of processing (Art. 18 GDPR): to limit how we process your data
- Right to data portability (Art. 20 GDPR): to receive your data in a portable format
- Right to object (Art. 21 GDPR): to object to processing or withdraw consent at any time.

To exercise any of these rights, contact us at privacy@altomatchmaking.com. You also have the right to lodge a complaint with the supervisory authority identified in Section 11 of this Privacy Policy.

9. Third-Party Services & Processors

We work with third-party service providers who process data on our behalf:

1. Service provider: SmartMatchApp

   Purpose: CRM system for matchmaking

   Location: CA

   Privacy policy: SmartMatchApp Privacy Policy

2. Service provider: Squarespace

   Purpose: Website hosting, analytics, email marketing

   Location: EU / USA

   Privacy policy: Squarespace Privacy Policy

3. Service provider: Google Workspace (Google Cloud EMEA Ltd.)

   Purpose: Email, document, and secure data storage services

   Location: EU / USA

   Privacy policy: Google Cloud Privacy Policy

Data transfers to third countries are protected by the European Commissions’s Standard Contractual Clauses (Art. 46 GDPR) or where applicable, participation in the EU-U.S. Data Privacy Framework.

Where a service provider acts as a processor on behalf of Alto Matchmaking, the relationship is governed by appropriate data-processing terms in accordance with applicable data-protection law.

Partner Matchmakers and Referrals

In certain cases, Alto Matchmaking collaborates with trusted partner matchmakers - including some located outside the European Economic Area, such as in the United States or Canada - to broaden potential introductions for clients and network members.

Any sharing of profile information with such partners occurs only with the profile holder’s prior written and explicit consent and solely for the purpose of facilitating introductions. These partners act as independent data controllers and may be subject to different local data protection laws.

Transfers to such partners therefore takes place under Article 49(1)(a) GDPR on the basis of your explicit consent. Alto Matchmaking enters into written agreements with each partner matchmaker requiring them to treat all shared information as strictly confidential, to use it only for matchmaking purposes, and to maintain appropriate organisational and technical safeguards. No data is disclosed for any commercial purpose beyond the agreed matchmaking referral.

10. Newsletter and Marketing Communications

If you subscribe to our newsletter, we process your email address only with explicit consent (Art. 6(1)(a) GDPR). We use a double opt-in process to confirm your subscription, ensuring that no one can register you without your consent.

You can unsubscribe at any time using the “Unsubscribe” link in our emails.

11. Contact Information for Data Protection Inquiries

For any questions regarding data privacy, you can contact:

Alto Matchmaking
Bundesallee 187, 10717 Berlin
privacy@altomatchmaking.com

Supervisory Authority:
If you believe your data protection rights have been violated, you have the right to file a complaint with the competent authority:

The Berlin Commissioner for Data Protection and Freedom of Information, Friedrichstr. 219, 10969 Berlin.

This privacy policy was last updated on October 4th, 2026.